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"Direct" and "Grass Roots" Lobbying Defined

Direct lobbying refers to attempts to influence a legislative body through communication with a member or employee of a legislative body, or with a government official who participates in formulating legislation.  Grass roots lobbying refers to attempts to influence legislation by attempting to affect the opinion of the public with respect to the legislation and encouraging the audience to take action with respect to the legislation.  In either case, the communications must refer to and reflect a view on the legislation.

Page Last Reviewed or Updated: 21-Apr-2014