1.1.11  Chief Communications and Liaison

1.1.11.1  (08-04-2006)
Chief Communications and Liaison

  1. The mission of Communications and Liaison (C&L) is to promote an understanding of the Service's corporate mission and goals by building and maintaining strong relationships with key stakeholders. Key stakeholders include legislative, media, business, professional and internal groups. C&L also works with these stakeholder groups to ensure that taxpayers understand and meet their tax responsibilities.

  2. The Chief, Communications and Liaison reports to the Commissioner of IRS and is responsible for the strategic planning, management, direction, and execution of the full range of activities related to the Communications and Liaison function. The Chief area is organized into three Offices: Communications, Legislative Affairs and National Public Liaison.

  3. The Deputy Chief, Communications and Liaison reports to the Chief Communications and Liaison and is responsible for the execution of the strategic planning, management, and direction of the full range of activities related to the Communications and Liaison function.

  4. To accomplish the mission, the Chief, Communications and Liaison:

    1. Develops and implements the Servicewide strategy to communicate the IRS corporate vision, mission and goals with IRS employees and external stakeholders.

    2. Serves as the central coordinating point that enables the IRS to achieve its legislative objectives.

    3. Keeps the Commissioner and IRS officials apprised of significant congressional activities.

    4. Represents the Commissioner to external organizations and other Federal agencies on policy matters related to tax administration.

    5. Manages relationships with national stakeholder organizations, business and professional associations with an interest in tax administration.

    6. Develops and implements C&L measures that balance customer satisfaction, employee satisfaction and business results.

1.1.11.2  (05-01-2009)
Office of Communications

  1. The mission of the Office of Communications is to develop professional communications services and products for our internal and external customers to support the overall IRS mission and effective tax administration.

  2. The Director, Office of Communications reports directly to the Chief, Communications and Liaison, and is responsible for planning, managing, directing and executing Servicewide communications and all media relations. The five branches that make up the Office of Communications are Internal Communications, Marketing and Taxpayer Information, National Media Relations, Field Media Relations, which consists of four area managers who supervise the field media relations personnel, and Corporate Television.

1.1.11.2.1  (05-01-2009)
Internal Communications Branch

  1. The Chief, Internal Communications Branch, reports to the Director, Office of Communications. The Branch:

    1. Develops and implements the Servicewide strategy to communicate the IRS corporate vision, mission and goals.

    2. Manages the Quarterly Communications Plan, which delineates the tactical implementation of the Service's strategic communications.

    3. Develops Servicewide strategies, messages, products and measurement systems.

    4. Develops Servicewide standards and guidelines.

    5. Coordinates strategies, messages and products with the Operating and Functional Divisions.

    6. Supports National Headquarters executives and key agency projects.

    7. Oversees the IRS intranet to include developing standards and guidelines, leading/managing the Web content/technology governance board, determining roles/responsibilities for supporting the Web communication process, establishing Service agreements and service providers, controlling the portal page and posting content to the home site.

    8. Researches, identifies, and disseminates throughout the IRS the best internal communications practices.

1.1.11.2.2  (05-01-2009)
Marketing and Taxpayer Information Branch

  1. The Chief, Marketing and Taxpayer Information Branch , reports to the Director, Office of Communications. The Branch:

    1. Develops and coordinates a Servicewide strategy for the IRS corporate identity.

    2. Defines overall standards and guidelines for all IRS marketing campaigns and products in concert with the Operating Divisions.

    3. Develops Servicewide Web and marketing campaigns, special projects, messages and products with input from the Operating and Functional Divisions.

    4. Collaborates with the specific Web and marketing efforts of the Operating and Functional Divisions.

    5. Researches, identifies and disseminates throughout the IRS best marketing practices.

    6. Collaborates on the content, look and feel of the portal page and other areas of the IRS public Internet site, IRS.gov.

1.1.11.2.3  (08-04-2006)
Media Relations (Both National and Field Branches)

  1. Media Relations:

    1. Develops and implements overall media strategy in support of each Operating Division within the overall National strategy.

    2. Serves as the IRS single point of contact for all media.

    3. Coordinates all strategies with Operating and Functional Divisions, and provides guidance as necessary.

    4. Handles media requests by directly interacting with media and coordinating responses with Operating and Functional Divisions or National Headquarters executives.

  2. The Chief, National Media Relations Branch reports to the Director, Office of Communications. The National Media Relations Branch serves as a single point of contact for national media, national stories or National Headquarters issues.

  3. The Chief, Field Media Relations Branch reports to the Director, Office of Communications. The Field Media Relations Branch serves as the point of contact for local media, local stories or field geographic issues.

1.1.11.2.4  (08-04-2006)
Corporate Television Branch

  1. The Chief, Corporate Television Branch, reports to the Director, Office of Communications. The Branch:

    1. Develops and implements a Servicewide broadcasting strategy to communicate the corporate vision, mission and goals.

    2. Supports Operating and Functional Division executives in developing and implementing strategies to communicate Servicewide messages.

    3. Provides technical support to the Operating and Functional Divisions in the design, development and delivery of information and training.

    4. Provides broadcast and video communications technical expertise to support communications strategies and messages.

    5. Develops Servicewide broadcast communications standards and guidelines.

    6. Researches, identifies, and adopts best broadcast communications practices and technology.

1.1.11.3  (08-04-2006)
Office of Legislative Affairs

  1. The mission of the Office of Legislative Affairs is to manage and enhance IRS relationships with Members of Congress and their staffs, to serve as the central coordinating point that enables the IRS to achieve its legislative objectives, and to assist the IRS in ensuring continued Congressional support for modernization.

  2. The Director of Legislative Affairs reports to the Chief, Communications and Liaison, and is responsible for planning, managing, directing, and executing the efforts of the Office, and for keeping the Chief, the Commissioner, and other top officials apprised of significant congressional activities. The three branches that make up the Office of Legislative Affairs are Legislation and Reports, Congressional Affairs, and Congressional Correspondence.

1.1.11.3.1  (08-04-2006)
Legislation and Reports Branch

  1. The Chief, Legislation and Reports Branch reports to the Director of Legislative Affairs. The Branch:

    1. Tracks selected pending tax and non-tax legislation to determine administrative implications for taxpayers and the IRS, and recommends changes to reduce burden.

    2. Works with Operating and Functional Divisions to prepare complexity analyses of proposed tax legislative changes for inclusion in the Congressional tax writing committees' Bill Reports as required under the Internal Revenue Service Restructuring and Reform Act of 1998.

    3. Works with Operating and Functional Divisions to develop Agency legislative proposals that enhance tax administration.

    4. Manages the IRS relationships with the Government Accountability Office (GAO) and Treasury Inspector General for Tax Administration (TIGTA) and the review process and helps develop responses to draft and final reports.

1.1.11.3.2  (08-04-2006)
Congressional Affairs Branch

  1. The Chief, Congressional Affairs Branch reports to the Director of Legislative Affairs. The Branch:

    1. Manages IRS relationships with Members of Congress and staff, ensuring consistent and effective corporate messages.

    2. Coordinates, in conjunction with the Operating and Functional Divisions, the preparation of testimony and briefing materials for congressional hearings. Determines best strategy for witness preparation based on substance of hearing and ongoing dialog with committee staff.

    3. Manages the Congressional Affairs Program, which provides oversight and direction to the field Governmental Liaisons, IRS field executives and staff help in establishing ongoing, positive relationships with the Members and staffs of the congressional delegations they serve.

    4. Researches hearing issues and lines of inquiry, and performs follow-up on transcripts and questions for the record.

    5. Develops outreach efforts to provide congressional offices with information and materials on tax administration issues.

    6. Identifies the need for, and coordinates critical meetings between the Commissioner of IRS, other IRS officials, and Members of Congress, for the purpose of addressing key issues and for continued positive relationship management.

    7. Serves as the primary point of contact for congressional phone calls, and is responsible for the immediate research and telephonic response to congressional offices.

1.1.11.3.3  (08-04-2006)
Congressional Correspondence Branch

  1. The Chief, Congressional Correspondence Branch reports to the Director of Legislative Affairs. The Branch:

    1. Manages the processing of congressional correspondence sent to the Commissioner of IRS.

    2. Evaluates the quality of IRS responses to Members of Congress, and takes action to improve accuracy, tone, and key messages in all IRS outgoing correspondence.

    3. Identifies trends in congressional activity, and informs the Chief, Communications and Liaison, and the Commissioner, of significant developments.

    4. Provides executive level Servicewide training on written responses to congressional correspondence.

1.1.11.4  (08-04-2006)
Office of National Public Liaison

  1. The mission of the Office of National Public Liaison is to build and strengthen IRS stakeholder relationships that promote effective tax administration by creating opportunities for communication and addressing issues of mutual concern.

  2. The Director of National Public Liaison (NPL), reports to the Chief, Communications and Liaison, and serves as the Commissioner's representative in dealing with external organizations and other Federal agencies on an extensive range of issues, including high level policy matters related to tax administration. National Public Liaison is responsible for conducting the Nationwide Tax Forums, providing consultative services on Continuing Professional Education for tax professionals to internal and external stakeholders, managing relationships with national stakeholder organizations, business and professional associations, IRS Advisory Councils, and other national level organizations with an interest in tax administration and IRS activities and programs. The two branches that make up the Office of National Public Liaison are:

    • Stakeholder Relationship Management (SRM) Branch

    • Liaison/Tax Forum Branch

  3. Primary external stakeholder groups include national tax professional and practitioner organizations, business trade associations, electronic commerce organizations, payroll associations, volunteer taxpayer assistance organizations, and other federal agencies, such as the Small Business Administration, Social Security Administration, Department of Labor, and Department of Commerce.

  4. The Office:

    1. Ensures all current national customer relationships are maintained and enhanced.

    2. Coordinates national issues involving multi-organizational, multi-functional and multi-operational areas, and ensures coordination of issues that crosscut all stakeholders.

    3. Solicits input and ideas from national stakeholders to identify emerging national issues and trends and provide awareness to appropriate internal and external customers.

    4. Develops processes to recognize and take advantage of new national level partnering opportunities.

    5. Provides a national forum for exchanging information with internal and external customers.

    6. Identifies national stakeholder issues and facilitates settlement in coordination with appropriate Operating and Functional Divisions.

    7. Takes a proactive coordination role in cross-functional advisory councils and boards.

    8. Promotes open government by coordinating access to senior level IRS staff for external stakeholders.

    9. Plans and facilitates national stakeholder activities (including management of Advisory Council programs and activities and meeting program management for Public Liaison and Business Liaison programs).

    10. Assists Operating and Functional Divisions with coordination of their education programs as required.

    11. Partners with the Operating and Functional Divisions when appropriate

1.1.11.4.1  (08-04-2006)
Stakeholder Relationship Management Branch

  1. The Chief, Stakeholder Relationship Management Branch reports to the Director of National Public Liaison.

  2. The Branch:

    1. Develops the strategic direction of the external liaison program, which includes national tax professional, payroll, electronic commerce, volunteer taxpayer assistance, and other associations/organizations.

    2. Ensures all current national public liaison relationships are maintained and enhanced and pursues new relationship management initiatives as appropriate.

    3. Maintains an effective communications program to keep stakeholders informed of IRS initiatives, policies, procedures, and regulations.

    4. Solicits input and ideas from national stakeholders to identify emerging national issues, makes internal and external customers aware of such issues, and tracks follow-up on those issues.

    5. Identifies, recognizes and develops new national level partnering opportunities.

    6. Responds to all national stakeholder requests and facilitates resolution of stakeholder issues.

    7. Manages the National Public Liaison site and the Corporate Calendar on the IRS Intranet; manages the Tax Pro page on IRS.gov.

    8. Plans, coordinates and manages the activities of the Information Reporting Program Advisory Committee (IRPAC).

    9. Identifies information sharing opportunities between Service advisory councils such as Electronic Tax Administration Advisory Committee (ETAAC), Tax Exempt Advisory Committee (TEAC), Special Enrollment Examination Advisory Committee (SEEAC), and the Taxpayer Advocacy Panel (TAP). Actively engages these groups in joint projects.

    10. Participates in all Filing Season Readiness Activities and Servicewide Communications and Marketing efforts in an effort to improve partnering and enhance tax administration..

    11. Creates opportunities for external stakeholders to share their vision, goals and recommendations on tax policy issues with all members of the senior leadership team.

    12. Creates and produces articles of interest for IRS employee publications and external stakeholder organization newsletters.

1.1.11.4.2  (08-04-2006)
Liaison/Tax Forum Branch

  1. The Chief, Liaison/Tax Forum Branch reports to the Director of National Public Liaison. The Branch:

    1. Plans, coordinates and manages the activities of the Internal Revenue Service Advisory Council (IRSAC).

    2. Provides for information sharing between advisory councils and identifies opportunities for joint projects for all advisory councils that IRS administers. These councils include Electronic Tax Administration Advisory Committee (ETAAC), Tax Exempt Advisory Committee, Advisory Committee on the Special Enrollment Examination, and the Taxpayer Advocacy Panel (TAP).

    3. Provides liaison avenues for the IRSAC to other advisory and decision making groups, such as the IRS Oversight Board.

    4. Participates in cross-functional and cross-divisional councils, task forces, and working groups.

    5. Plans and implements the Nationwide Tax Forum program. The Forums consist of several multi-day events across the nation. The primary focus is directed towards educating all types of tax practitioners.

    6. Coordinates the involvement of the Commissioner of IRS, all IRS Operating and Functional Divisions, other federal agencies, state and local agencies, and national stakeholder organizations in the Forums.

    7. Accredits the Forums with the National Association of State Boards of Accountancy (NASBA), the Office of Professional Responsibility (OPR) and other accounting bodies as needed.

    8. Manages the Forums in a fiscally responsible manner.

    9. Provides year-end review and analysis of Forum effectiveness to IRS Operating and Functional Divisions.

Exhibit 1.1.11-1  (05-01-2009)
Chief Communications and Liaison

This image is too large to be displayed in the current screen. Please click the link to view the image.

More Internal Revenue Manual