1.1.11  Chief, Communications and Liaison

Manual Transmittal

February 12, 2015

Purpose

(1) This transmits revised IRM 1.1.11, Organization and Staffing, Chief, Communications and Liaison.

Material Changes

(1) This IRM has been revised to provide current organizational structure for the Communications and Liaison (C&L) Functional Division.

Effect on Other Documents

This supersedes IRM 1.1.11, Chief, Communications and Liaison, dated August 4, 2006.

Audience

All Operating and Functional Divisions

Effective Date

(02-12-2015)

Signed by Terry L. Lemons
Chief, Communications and Liaison

1.1.11.1  (02-12-2015)
Chief, Communications and Liaison

  1. The mission of Communications and Liaison (C&L) is to promote an understanding of the Service's corporate mission and goals by building and maintaining strong relationships with key stakeholders. Key stakeholders include legislative, media, business, professional and internal groups. C&L also works with these stakeholder groups to ensure that taxpayers understand and meet their tax responsibilities.

  2. The Chief, Communications and Liaison reports to the Commissioner of IRS and is responsible for the strategic planning, management, direction, and execution of the full range of activities related to the Communications and Liaison function. The Chief area is organized into three primary Offices: Communications, Legislative Affairs and National Public Liaison.

  3. To accomplish the mission, the Chief, Communications and Liaison:

    1. Develops and implements the Servicewide strategy to communicate the IRS corporate vision, mission and goals with IRS employees and external stakeholders.

    2. Serves as the central coordinating point that enables the IRS to achieve its legislative objectives.

    3. Keeps the Commissioner and IRS officials apprised of significant congressional activities.

    4. Represents the Commissioner to external organizations and other federal agencies on policy matters related to tax administration.

    5. Manages relationships with national stakeholder organizations, business and professional associations with an interest in tax administration.

    6. Develops and implements C&L measures that balance customer satisfaction, employee satisfaction and business results.

1.1.11.2  (02-12-2015)
Office of Communications

  1. The mission of the Office of Communications is to develop professional communications services and products for our internal and external customers to support the overall IRS mission and effective tax administration.

  2. The Director, Office of Communications, reports directly to the Chief, Communications and Liaison, and is responsible for planning, managing, directing and executing Servicewide communications and all media relations. The six branches that make up the Office of Communications are:

    • Internal Communications,

    • Social Media,

    • Technical Communications,

    • National Media Relations,

    • Field Media Relations, and

    • Visual Education and Communications

1.1.11.2.1  (02-12-2015)
Internal Communications Branch

  1. The Chief, Internal Communications Branch, reports to the Director, Office of Communications. The Branch:

    1. Develops and implements the Servicewide strategy to communicate the IRS corporate vision, mission and goals.

    2. Manages strategic communications plans in support of Servicewide strategies and Commissioner-level initiatives.

    3. Develops Servicewide strategies, messages, products and measurement systems.

    4. Develops Servicewide standards and guidelines.

    5. Coordinates strategies, messages and products with the operating and functional divisions.

    6. Supports National Headquarters executives and key agency projects.

    7. Oversees the IRS intranet to include developing standards and guidelines, leading/managing the web content/technology governance board, determining roles/responsibilities for supporting the web communication process, establishing service agreements and service providers, controlling the portal page and posting content to the home site.

    8. Researches, identifies and disseminates the best internal communications practices throughout the IRS.

1.1.11.2.2  (02-12-2015)
Social Media Branch

  1. The Chief, Social Media Branch , reports to the Director, Office of Communications. The Branch:

    1. Develops and coordinates a Servicewide content strategy for IRS corporate social media channels.

    2. Defines overall standards and policy for official social media channels.

    3. Provides administrative oversight for all IRS corporate social media channels, including privacy assessments, terms of service agreements and metrics.

    4. Partners with channel managers across the Service to ensure consistent content timing and branding.

    5. Oversees the efforts of the Social Media Working Group and advises the Social Media Governance Council in the development of new channels and policies.

    6. Participates in the Customer Early Warning System (CEWS) to identify and elevate Service issues discovered through social media channels.

1.1.11.2.3  (02-12-2015)
Technical Communications Branch

  1. The Chief, Technical Communications Branch, reports to the Director, Office of Communications. The Branch is responsible for planning, developing, and implementing overall communications strategies in support of the key agency initiatives.

  2. Currently, a primary focus of the Technical Communications Branch is the communication effort supporting the implementation of the Affordable Care Act tax provisions as well as Foreign Account Tax Compliance Act (FATCA). The staff of the Technical Communications Branch serves as the IRS single point of contact for clearance of external ACA communication. This includes:

    1. Handling media requests by directly interacting with media relations specialists and coordinating responses with operating/functional office subject matter experts, ACA and NHQ executives, Health Care Counsel and other designated personnel.

    2. Developing and coordinating the clearance and issuance of various ACA-related communication products, including publications, IRS.gov web pages and articles, and outreach presentation materials.

1.1.11.2.4  (02-12-2015)
Media Relations (Both National and Field Branches)

  1. Media Relations:

    1. Develops and implements overall media strategy in support of each operating division within the overall national strategy.

    2. Serves as the IRS single point of contact for all national and field media.

    3. Coordinates all strategies with operating and functional divisions, and provides guidance as necessary.

    4. Handles media requests by directly interacting with national and field media and coordinating responses with operating and functional divisions or National Headquarters executives.

  2. The Chief, National Media Relations Branch, reports to the Director, Office of Communications. The National Media Relations Branch serves as a single point of contact for national media, national stories or National Headquarters issues.

  3. The Chief, Field Media Relations Branch, reports to the Director, Office of Communications. The Field Media Relations Branch serves as the point of contact for local (field) media, local stories or locally-based geographic issues.

1.1.11.2.5  (02-12-2015)
Visual Education and Communications

  1. The Chief, Visual Education and Communications Branch, reports to the Director, Office of Communications. The Branch:

    1. Develops and implements a Servicewide broadcasting strategy to communicate the corporate vision, mission and goals.

    2. Supports Operating and Functional Division executives in developing and implementing strategies to communicate servicewide messages and employee information.

    3. Provides technical support to the operating and functional divisions in the design, development and delivery of information and training for employees and taxpayers.

    4. Provides broadcast and video communications technical expertise to support external and internal communications strategies and messages.

    5. Develops Servicewide broadcast communications standards and guidelines.

    6. Researches, identifies, and adopts best broadcast communications practices and technology.

    7. Supports the Servicewide Video Editorial Board as part of these efforts to ensure efficient and effective use of video.

1.1.11.3  (02-12-2015)
Office of Legislative Affairs

  1. The Office of Legislative Affairs supports the IRS mission by overseeing IRS interactions with Congress. Its mission is to oversee IRS relationships with members of Congress and their staffs, serve as the central coordinating point that enables the IRS to achieve its legislative objectives and assist the IRS in ensuring continued Congressional support of organizational programs and goals..

  2. The Director, Office of Legislative Affairs, reports to the Chief, Communications and Liaison, and is responsible for planning, managing, directing, and executing the efforts of the Office, and for keeping the Chief, the Commissioner and other top officials apprised of significant congressional activities. The two branches that make up the Office of Legislative Affairs are Legislation and Reports and Congressional Affairs.

1.1.11.3.1  (02-12-2015)
Legislation and Reports Branch

  1. The Chief, Legislation and Reports Branch, reports to the Director, Office of Legislative Affairs. The Branch:

    1. Tracks selected pending tax and non-tax legislation to determine administrative implications for taxpayers and the IRS, and recommends changes to reduce burden.

    2. Works with operating and functional divisions to prepare complexity analyses of proposed tax legislative changes for inclusion in the congressional tax writing committees' bill reports as required under the Internal Revenue Service Restructuring and Reform Act of 1998.

    3. Works with operating and functional divisions to develop agency legislative proposals that enhance tax administration.

    4. Manages IRS relationships with the Government Accountability Office (GAO) and Treasury Inspector General for Tax Administration (TIGTA), including the review process and helping to develop responses to draft and final reports.

1.1.11.3.2  (02-12-2015)
Congressional Affairs Branch

  1. The Chief, Congressional Affairs Branch, reports to the Director, Office of Legislative Affairs. The Branch:

    1. Manages IRS relationships with members of Congress and staff.

    2. Coordinates, in conjunction with the operating and functional divisions, the preparation of testimony and briefing materials for congressional hearings. Determines best strategy for witness preparation based on substance of hearing and ongoing dialogue with committee staff.

    3. Manages the Congressional Affairs Program, which provides oversight and direction to the field governmental liaisons, IRS field executives and staff in helping to establish relationships with members of Congress and the delegations they serve.

    4. Researches hearing issues and lines of inquiry, and performs follow-up on transcripts and questions for the record.

    5. Develops outreach efforts to provide congressional offices with information and materials on tax administration issues.

    6. Identifies the need for, and coordinates critical meetings between the Commissioner of IRS, other IRS officials, and members of Congress, for the purpose of addressing key issues and for continued positive relationship management.

    7. Serves as the primary point of contact for congressional phone calls, and is responsible for the immediate research and telephonic response to congressional offices.

1.1.11.4  (02-12-2015)
Office of National Public Liaison

  1. The mission of the Office of National Public Liaison is to build and strengthen IRS stakeholder relationships that promote effective tax administration by creating opportunities for communication and addressing issues of mutual concern.

  2. The Director, National Public Liaison (NPL), reports to the Chief, Communications and Liaison, and serves as the Commissioner's representative in dealing with external organizations and other federal agencies on an extensive range of issues, including high level policy matters related to tax administration. National Public Liaison is responsible for conducting the IRS Nationwide Tax Forums, providing consultative services on continuing professional education for tax professionals to internal and external stakeholders, managing relationships with national stakeholder organizations, business and professional associations, IRS Advisory Councils, and other national-level organizations with an interest in tax administration and IRS activities and programs. The two branches that make up the Office of National Public Liaison are:

    • Stakeholder Relationship Management (SRM) Branch

    • Liaison/Tax Forum Branch

  3. Primary external stakeholder groups include national tax professional and practitioner organizations, business trade associations, electronic commerce organizations, payroll associations, volunteer taxpayer assistance organizations, and other federal agencies, such as the Small Business Administration, Social Security Administration, Department of Labor and Department of Commerce.

  4. The Office:

    1. Ensures all current national customer relationships are maintained and enhanced.

    2. Coordinates national issues involving multi-organizational, multi-functional and multi-operational areas, and ensures coordination of issues that crosscut all stakeholders.

    3. Solicits input and ideas from national stakeholders to identify emerging national issues and trends and provides awareness to appropriate internal and external customers.

    4. Develops processes to recognize and take advantage of new national level partnering opportunities.

    5. Provides a national forum for exchanging information with internal and external customers.

    6. Identifies national stakeholder issues and facilitates settlement in coordination with appropriate operating and functional divisions.

    7. Takes a proactive coordination role in cross-functional advisory councils and boards.

    8. Promotes open government by coordinating access to senior-level IRS staff for external stakeholders.

    9. Plans and facilitates national stakeholder activities (including management of Advisory Council programs and activities and meeting program management for Public Liaison and Business Liaison programs).

    10. Assists operating and functional divisions with coordination of their education programs as required.

    11. Partners with the operating and functional divisions when appropriate

1.1.11.4.1  (02-12-2015)
Stakeholder Relationship Management Branch

  1. The Chief, Stakeholder Relationship Management Branch, reports to the Director, National Public Liaison.

  2. The Branch:

    1. Develops the strategic direction of the external liaison program, which includes national tax professional, payroll, electronic commerce, volunteer taxpayer assistance and other associations/organizations.

    2. Ensures all current national public liaison relationships are maintained and enhanced and pursues new relationship management initiatives as appropriate.

    3. Maintains an effective communications program to keep stakeholders informed of IRS initiatives, policies, procedures and regulations.

    4. Solicits input and ideas from national stakeholders to identify emerging national issues, makes internal and external customers aware of such issues and tracks follow-up on those issues.

    5. Identifies, recognizes and develops new national level partnering opportunities.

    6. Responds to all national stakeholder requests and facilitates resolution of stakeholder issues.

    7. Manages the National Public Liaison site and the Corporate Calendar on the IRS Intranet; manages the Tax Pro page on IRS.gov.

    8. Plans, coordinates and manages the activities of the Information Reporting Program Advisory Committee (IRPAC).

    9. Identifies information sharing opportunities between Service advisory councils such as Electronic Tax Administration Advisory Committee (ETAAC), Tax Exempt Advisory Committee (TEAC), Special Enrollment Examination Advisory Committee (SEEAC), and the Taxpayer Advocacy Panel (TAP). Actively engages these groups in joint projects.

    10. Participates in Filing Season Readiness Activities and Servicewide communications efforts in an effort to improve partnering and enhance tax administration..

    11. Creates opportunities for external stakeholders to share their vision, goals and recommendations on tax policy issues with all members of the senior leadership team.

    12. Creates and produces articles of interest for IRS employee publications and external stakeholder organization newsletters.

1.1.11.4.2  (02-12-2015)
Liaison/Tax Forum Branch

  1. The Chief, Liaison/Tax Forum Branch reports to the Director, National Public Liaison. The Branch:

    1. Plans, coordinates and manages the activities of the Internal Revenue Service Advisory Council (IRSAC).

    2. Provides for information sharing between advisory councils and identifies opportunities for joint projects for all advisory councils that IRS administers. These councils include Electronic Tax Administration Advisory Committee (ETAAC), Tax Exempt Advisory Committee, Advisory Committee on the Special Enrollment Examination and the Taxpayer Advocacy Panel (TAP).

    3. Provides liaison avenues for the IRSAC to other advisory and decision making groups, such as the IRS Oversight Board.

    4. Participates in cross-functional and cross-divisional councils, task forces and working groups.

    5. Plans and implements the IRS Nationwide Tax Forum program. The Forums consist of several multi-day events across the nation. The primary focus is directed towards educating all types of tax practitioners.

    6. Coordinates the involvement of the Commissioner of IRS, all IRS operating and functional divisions, other federal agencies, state and local agencies and national stakeholder organizations in the Forums.

    7. Accredits the Forums with the National Association of State Boards of Accountancy (NASBA), the Office of Professional Responsibility (OPR) and other accounting bodies as needed.

    8. Manages the Forums in a fiscally responsible manner.

    9. Provides year-end review and analysis of Forum effectiveness to IRS operating and functional divisions.

Exhibit 1.1.11-1 
Organization Chart, Office of Communications and Liaison

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